A research library for short-form creators

Watch less.
Understand what works.

Collect a public creator’s Instagram Reels, read the words behind the videos, and study the patterns in their content.

Set up the extensionExplore a sample

Free to browse. You choose which Reels to transcribe.

Inside your research libraryIllustrative example

01 / The opening

“You don’t need another idea.
You need to finish this one.”

02 / Look closer

Read the transcript. Compare opening lines. Follow an observation back to its source.

Walk through the sample library

From a creator you admire to research you can use.

  1. 01

    Choose a creator

    Paste a public Instagram handle or profile link into the extension. Confirm the profile and how many Reels to collect.

  2. 02

    Read the actual words

    Browse captions and available metrics. Choose individual Reels to transcribe, with the processing method explained first.

  3. 03

    Study the patterns

    Explore patterns in the transcripts, keep the evidence close, and return to your saved library later.

Know what you’re using

Useful research starts with clear boundaries.

The extension collects. The website reads. Use Chrome on a computer to collect public Reels. The website can open catalogs already shared with the service.

Processing is explained before you start. Cloud transcription sends audio to our transcription provider. On-device transcription downloads a model and uses your computer.

Availability varies. Instagram may limit access. Missing metrics stay marked as unavailable, and AI observations should be checked against the source.

Read how data is used